Now, well into my fourth year running this business, I've customized many tools to help me efficiently respond to questions and concerns. Some common questions are, Do you you ship this item or that item? and, Do you ship here or there? Also, Do you use UPS or FedEx or freight trucks or ocean containers? And, How do I sign up? Is there a contract? Is there a fee? Do you provide discounts on insurance? So I've developed an email that briefly summarizes all of my capabilities, benefits and how the process works. Depending upon who it is, I can quickly edit the email template to remove any bullets that would not be relevant, based on what I've already learned.

Most importantly, I have found that one question that often goes unasked, but is always top of mind, is, Can you be trusted with my business or with my referral? For this, I always include a link to my 5 Star Google Reviews and comments. The reviews put their minds at ease. The overview lays the groundwork for a more detailed, personalized conversation later. Not only it is a great tool for anyone interested in working with me or referring my services, it also serves as content that may be copied and pasted into other documents or posts as needed and saved for later use.