In marketing, whether I am building their website or managing their digital presence, my clients are more concerned with results rather than time spent. From an equality perspective, the deliverables are the deliverables meaning, if they signed up for me to produce x number of social media posts and ad campaigns per week then equality (and basic business integrity) means I fully deliver what they signed up for every time.
Unequal but fair is in the amount of time it might take me to produce the results. If I am more familiar with one client’s industry, then I might be able to produce all of their content for the month in a few hours. Conversely, a client whose industry I might be less familiar with may take several hours or even days to produce the content.
Although unequal it’s still fair in the sense that both are getting the quality of service they signed up for on-time every time.