One process I us to generate unexpected results for my clients is I run a multi-point search engine optimization (SEO) audit for all of my client's websites along with a starting keyword ranking report. From there I make sure to implement the most impactful technical optimizations such as h tags, meta tags, and canonical URL. And finally, I run and review monthly SEO performance reports so they can see how these technical changes make a difference in their search rankings over time.

Chris has a flooring business that I built the website for him from scratch. He wanted to make sure his website came up in certain areas. Since I built the website then I had already built it search engine optimized so I ran the inital ranking report so he could see that his website was nowhere to be found in the top 100 results for his desired keywords. After a few months of fine tuning, his website began to rank on the first page of Google from just SEO. He has since hired 3 additinoal crews to work all of the jobs he's been getting online.