My client has been doing his trade for 28 years based on relationships in a certain niche built over the years. He wants to be able to pass the business along to his son but with a broader, more sustainable fashion. Over the past year we have been working together, I developed a marketing strategy to elevate his brand to help him attract more of his best customers from the local market. Now that they are consistently getting more customers coming in, we just discussed how they are able to look at legit expansion plans to fulfill his vision of leaving a legacy to his son.