When I think of Michelle Baker and those that need her services, it is those new business owners I meet at a Chamber event or a small business owner walking around festivals in the community handing out 4 x 6 cards about their business. Not that there is anything wrong with this, but it could be so much easier these days with digital marketing.

A simple way for me to explain a Home Run to Michele is introducing her to someone who I believe is a good fit for her services and is willing to have a conversation with her. They mentioned wanting to improve their website for marketing or branding purposes, but they do not know where to start.

A Grand Slam is someone saying their business is not generating leads, social media is not working like they thought it would and are looking for a marketing consultant to move them forward. This gives me a specific problem to relay to Michele before the introduction is made and then Michele takes over "showcase the heart of their business."