When a customer submits a print order, it would be really easy to print exactly what the customer submits and hand it back to them.  Instead, we start by asking the customer, "how do you plan to use this?" or "What do you hope to achieve with this?"  Our objective is to be consultative to the customer, advising them of the most effective media for their print project.  In some cases, we suggest a different size or approach then they were initially thinking.  We may even present them with a less expensive product if it better meets their needs.

Many customers are surprised when we want to know more about their business.  By taking this consultative approaach, we are able to earn their trust as more than a printer, but an advisor.  This increases our credibility so that when we provide a referral for a customer, they enter that new relationship with a great deal of trust.