Professionals don't use Canva. Canva is art that can't be owned and therefore, isn't custom and can't be created and then, once paid for, transferred to clients for ownership. And Canva art can be copied. So others in your industry can use the exact art, and you all start to look the same - like the 1950s homes.
Professional brands are created from our brains based on 1. Your personal and business information, 2. Heavy research, and 3. Original creativity.
Creating a brand that adds financial value to a business takes time, effort, and focus.
I created the brand for "Carvenience." This brand was valued at over $1,000,000. Carvenience was then sold (yeah!) after a year on the market. Our client spent $35,000 with us. Our team also created the technology (the website). There was no additional technology. The owner and his intellect, the brand, and the website were what was valued. The brand itself had tremendous value.
It was critical that the owner could "own" the art. If Canva were used, this would be impossible; therefore, the brand value would only be based on the owner, tremendously decreasing the company's value.