Every Assisted Living is different. Some are like an all-inclusive resort, with happy hours every evening. Others are like a library, where each resident stays in their cubicle. You can walk through the hallways and hear a pin drop. When families try to find an Assisted Living on their own, they focus on aesthetics and amenities. When families choose to work with me, I help them understand what they can't see - the community's personality. Annette was 89. She had lived up north where she went to the casino every Friday night or Bingo with the gals. She was active at church and loved to get out. I helped Annette, a clear extrovert, find a community that was a good fit for extroverts. Annette enjoyed a glass of cabernet on the tour and poking her head in on a game of Bingo. I'm a good referral for Annette and her daughter who are just beginning their search, and unaware of how important personality is when making this big decision.