Whenever I sub for a PowerCore team I haven’t visited recently, I do one thing on purpose: I reuse an infominute that spells out exactly what an Elder Care Advisor does. Most people have never heard of my role, so I focus first on awareness. I explain that I guide families who feel lost—usually adult children facing urgent questions about dementia care, senior‑living options, and how to pay for it all. I outline how I assess medical, financial, and emotional factors, present vetted solutions, and stay at their side through the decision. Repeating that clear, concise infominute with every new group cements my credibility and makes it crystal‑clear who should think of me: families suddenly thrust into complex elder‑care choices who need an objective, compassionate navigator.