An Introminute can be as valuable as an endorsement letter in all three ways: the story, specificity, and personal attributes. A story grabs attention and creates an emotional connection, making the introduction memorable. Specificity highlights what sets the person apart—their unique skills, achievements, or qualities—instantly building credibility. Emphasizing personal attributes makes the introduction relatable and human, fostering trust.
This is such a powerful way to give because it shifts the spotlight onto someone else in a meaningful way. You’re not just saying their name or role—you’re showcasing their value and helping others see why they matter. That kind of genuine recognition opens doors, strengthens connections, and encourages a spirit of reciprocity, which is the heart of successful referrals.