Seventy-two percent of adults over 65 will need long-term care, yet most families don’t know where to start. That confusion—that Knowledge Gap—is the next series I’ll be sharing in my Bridging the Gaps in Elder Care program. Over the coming weeks, I’ll focus on how families get lost trying to understand senior care options, payment strategies, and credible local resources—and how I help them find clarity. I recently met a daughter who was Googling “best nursing homes near me,” even though her dad didn’t need a nursing home at all. In just one discovery meeting, I helped her understand the difference between assisted living, memory care, and skilled nursing—and that changed everything. Introduce me to the family who says, “We don’t even know where to start.” What they really want is a guide who can turn confusion into confidence. Ask them, “When was the last time someone explained all your care options clearly?”