Here are a few ways I use my time to show respect to both prospects and clients:

1. I speak directly to the older adult—even when dementia is present. During discovery calls, I make eye contact and include them in the conversation. Talking about them in front of them, as if they’re not there, is never respectful.

2. I create a judgment-free space for every family. Discovery calls are open-ended and compassionate, no matter how complex or emotionally charged the situation. Even when I sense the adult child may have personal motives—like preserving inheritance or avoiding responsibility—I stay focused on what’s best for the older adult.

3. I honor the person living with dementia by embracing their reality. If their world includes memories or beliefs that aren’t accurate, I step into that world with them. Dignity sometimes means validating the fiction instead of correcting it.

4. I always advocate for the older adult’s voice. Even when adult children try to take over the decision-making process, I make sure the senior has agency in the process. Respect means honoring their preferences, not just the family’s convenience.