One of my favorite parts of my Marketing job is doing a deep dive into each client’s business—it's how we uncover what really makes them unique and how we can help them stand out.

As part of my onboarding process, I always set aside time for a one-on-one conversation (usually over coffee or Zoom!) that goes beyond just services and deliverables. I ask about their “why,” their ideal customer, what’s working, what’s not, and what keeps them up at night. It’s like a mini discovery session designed to build trust and uncover hidden gems we can highlight in their marketing.

The goal of this practice is simple but powerful: to build a genuine relationship and deeply understand the heartbeat of their business. That way, we can create marketing that actually reflects who they are—not just what they do.