When I conduct an individual facial or a group of facials, usually referred to as a skin care class, I have my clients fill out a customer profile card.  This profile card serves a couple of purposes.  It collects the basic data on the person and, the best way to contact them.  It also asks them what they are interested in.  Secondly, it asks a series of questions that is a carbon copy with the recommended skin care product underneath.  This doesn't answer all of the questions perfectly, but with an educated beauty consultant on products and skin, it is an amazing tool.

I also recommend a follow up facial two weeks after they start on a new skin care regime, to make sure they are applying the products correctly and in the right order.  Mary Kay has a 100% satisfacton guarantee to me and the client, so I am totally comftorable making any needed adjustments.  This is invaluable because it  gives us a little more time to focus on glamour and to develop a relationship.

Another process is what is called our PCP program.  It stands for Preferred Customer Program.  It is a magazine mailout that goes out every 3 months with the promotional and seasonal products along with the staple products.  It is a great way for the consultants to remember to reach out to them, and check to see what they need, and show them the seasonal products as well.