One of the best feed forward comments I received was early on asking about how I show return on investment for my marketing tactics like search engine optimization. This was a great question because clients ultimately care about this. Getting more website traffic alone is just a stepping stone metric but not the real reason why a client wants to appear at the top of the search engine results page. After that feed forward comment I started estimating ROI for my prospects as part of the discovery & proposal process. My business app dashboard I create for clients tracks this for digital ad campaigns. I think this has helped me secure clients. I don't know if this directly helped with any of the client referrals I have received. However the most common reason I get referrals from clients is the transparancy of all my services including 24 access to all marketing metrics, including ROI, via the clients business app.