I generate a lot of reports as a marketing agency for my clients. Marketing is very data driven. Many reports are specific to services purchased. But one key report I send automatically every week to every client, big or small, is my Executive Report.  This report gives that week's data covering the entire customer journey. This is their marketing funnel of impressions, engagement, and leads. The Executvie Report includes social media reach, digital ad data (if ads running), website traffic, Google Business Profile, business listing accuracy, online citations, new reviews, online mentions, email campaigns (if running), and local search rankings.