Positive reviews! It's super easy to get people to give negative reviews online, but positive reviews are like pulling teeth! Not because they got bad service. It's because people don't expect bad service, they expect good service. People get upset when they get less than what they expect. Also, they can be pleasantly surprised if they get more than they expect. I go out of my way to try giving more that whats expected. I want to make it easy for them to give a positive review. When we email a customer their invoice reciept, there is a link on it for a review. Also, I have review cards I hand out at the end of a job.