There are two categories of patients - Those who have seen a chiro in the past and those who have not. Inherently, there is fear of the unknown for many first time patients. After exam, and before beginning with any treatment, I do my best to thoroughly explain treatment style and expected outcome. This way those unfamiliar with chiropractic are able to feel more comfortable with the process and those who have seen chiros in the past are able to tell which treatment methods have been successful or unsuccessful for them in the past. Some people do not like their neck to be touched, some people request adjustments that don't make a "pop", others prefer massage style techniques only.