Level 1: They wanted lower homeowners insurance rates
Level 2: They were recently married, in grad school, and purchased their first home the prior year. They were looking to lower expenses to finish the last semester of grad school.
Level 3: After confirming the home secifications and running a reconstruction calculator, their home was underinsured by over $100,000 and there was no increased cost endorsement on the policy which would have provided additional coverage at the time of loss. What truly mattered to them was avoiding a possible $100,000+ deficiency in coverage while saving less than $50 a month.