With home loans, once we hit the closing, typically people do not need another mortgage for a few years. I still keep in touch because clients will get stuff in the mail that is junk mail, but also important items too. My follow ups with clients include:

– reminder about junk mail because of their newly recorded deed being public record.

– annual mortgage reviews where I look at their rate, current appraisal value, current loan terms and suggest what may OR may not be a good idea to consider

– monthly blog updates talking about latest trends/topics in the mortgage world

– birthday card

– holiday card

Because of the steady contact, I often have clients come to me asking for referrals down the road, and they come back to me for future mortgages.