I spent three hours building a 12-hour Spotify playlist for a stranger because they didn’t know who PJ Morton was. I saw Michael five times in theaters, and I will drive out of my way to see a movie in real 70mm IMAX. Yes, I refill my tank every week.
Member
Business Services | Marketing
Online Marketing
Filing Cabinet
404-432-7773
My best clients light up when explaining their work. Customers trust them in person, but their feeds flatten that expertise into stock graphics and occasional promotions. They want strangers online to feel the confidence their customers feel in the room.
Company
A trend is like a diner special: new people might try it, but it won't make them regulars. When a small business focuses solely on chasing trends, they neglect their own personal branding. This is the biggest reason why businesses feel like social media has failed them. The truth is, trends change every three days, but the right audience won't. I may be aware of trends, but I never force my clients to be something they aren't. A dentist came to me after jumping on the trend of over-the-top captions for his TikTok videos. He was averaging only twenty likes per post because that style did not fit his brand. I noticed he was soft-spoken, so I suggested ASMR teeth-cleaning content with no captions at all. Now he averages 3,000 likes per post. I'm a great referral for a musician who has at least one earbud in their ear at all times. He wants to leave his mark on the world without changing who he is to please other people. Ask him who his biggest inspiration is.
InfoMinute
An AV installer came to me in crisis mode. His team had filmed a huge mansion they were working in, but they barely had any dialogue and the footage was pretty disorganized. He needed someone to take what they had and turn it into a YouTube Short people would actually want to watch.
I came up with the idea to make it feel more like an HGTV-style house tour. I broke it into three parts, sped up some of the B-roll as they walked through the house, found upbeat music that fit the vibe, and added a “Coming up…” teaser at the beginning to preview what was ahead.
The finished Short became their most engaging piece of content on YouTube. It showed them they could still get something great even when they did not have much time to film, and it is actually what led to them hiring me as a client.
Referral Trigger Response
