A client hired me to edit interviews he filmed at an audio convention for Audioholics, a website for audiophiles. I noticed he had less than 24 hours to turn each interview into content Audioholics could post. His day included filming, meeting people, and going to dinner after the convention. He would not have time or energy left to sort through footage or edit it himself.
Before I started, I asked what Audioholics needed from each interview. Did it need a short clip? Did it need a longer video? Did it need both? I also asked when he needed each version back and whether it needed captions. I considered those three formats. Because Audioholics needed content while the convention was happening, I prioritized the files he needed immediately. I asked him to label footage before sending it, kept him updated, and returned each captioned video in under four hours.