I'll pick Andre Silva. Both of us are in service fields and we both need to get to know our clients really well in order to provide the best possible service. He needs to know how people like to live in order to clean their homes and make them feel the way his clients' want their homes to feel. I need to understand clients' businesses in order to write for them in a way that feels like them and attracts the right customers. Both of us go through a pretty lengthy discovery process to learn as much as we can about our clients. And then we both go through a process of refining the service -- with me it's the words, with Andre it's the cleaning details.