A lot of web designers focus mostly on visuals. Developers focus on code. SEO people focus on traffic. But business owners don’t experience those things separately—they just know whether the website is helping the business or not.
So over the years, I’ve intentionally expanded beyond design alone. I’ve taken courses in accessibility, Cloudflare, and UI design, and gone deep into: website performance, SEO structure, hosting environments, Google Business Profile, DNS, and email deliverability.
Not because those things are glamorous—but because they directly affect whether a website actually works.
A huge part of my industry is continuing to learn, because the technology changes constantly. I’m always refining what I do.
What sets professionals apart isn’t just talent—it’s the willingness to keep learning long after you’re already good at something.
Holly Neumann - Fresh Eggs, Web Design for Small Businesses on Big Missions