"I'm seeing Mom."
These three words get even the most hardcore haircut avoiders in the chair. If a long-haired person says this, they are NOT my ideal client (for a plethora of reasons).
That having been said, the new clients that I DO get from these "seasons" tell me that they wanted to get something more than a shop that says "walk right in." They often have this one area of their hair that just can't ever seem to be solved.
Wes used to wear a ballcap all the time, even at home and in business meetings. It was limiting his opportunities in his marriage and his career. Wearing a ballcap was much easier for him than having to fuss with his hair every morning, just to have it fall into a crazy mess by mid-morning. His hair had a combination of high density and active whirls in the growth pattern in the front part of his head. In short, his head looked like a hurricane. By using a technique that I learned from Michael O'Roarke (the man behind the "Big Sexy Hair" product line, I tamed both problems in five minutes, and he doesn't have to use his ballcap OR hair gel again... unless he wants to.
...and his Mom says he's not allowed to see any other Barbers.