When a client or prospect wants to share her Mary Kay facial with a few friends, I equip her with words to make an effective invitation. I coach her on what to say to increase the likelihood that her friends will say “Yes” to the invitation and actually show up to the party. It sounds something like this:
Samantha, let your friends know this a free facial with no obligation to purchase a thing… although I will tempt them. The only thing they have to give me is their opinion, and most women are pretty good at that. It would be great if you get their permission for me to call or text. I need to ask about their particular skin care needs and interests, and see if they have allergies or sensitivities I need to know about. This helps me customize the products they will try. Please emphasize that this is a Try-Before-You-Buy appointment, and IF they choose to purchase anything, it’s backed up by my 100% Satisfaction Guarantee. I also guarantee I’ll do my best to provide fun girl-time giggles at a pampering session that has nothing to do with diapers.