My client needed end-of year appreciation gifts for his preferred clients and professional colleagues and some personal gifts for friends and family.
I shared features of my Mary Kay Gift Service: I identified which products were most appropriate for gift-giving to make the gifts personal... but not TOO personal! I told him I offer free giftwrapping and free shipping or delivery. Plus, each gift includes my 100% Satisfaction Guarantee and a certificate for a free Mary Kay facial. In the gifts for men the certificate and guarantee note mentioned our MKMen products.
We determined who he needed gifts for, what his budget was, and how quickly he needed the gifts to be delivered. When we actually met I brought along several examples of different gift ideas within his price range so he could see the products and various gift wrapping options. Once he placed his order, I gathered the products and supplies and put them all together in the gift wrapping selelctions he had chosen. I delivered most of them directly to him in the timeframe he specified and there were four gifts that I mailed on his behalf using either UPS or the postal service. He appreciated having me take the hassle out of his holiday shopping that year: I provided 11 gifts and he spent less than $300.