Recently, I referred one of my clients—a lighting design architect—to John Medina, the financial advisor in our group. My client had expressed interest in strategically using the profits from his business. He didn't want to reinvest all of them back into the business; instead, he wanted guidance on directing that money into personal investments to build a secure financial future. During John's presentation, my Single Best Thing takeaway was his clear strategy for transitioning business profits into personal wealth. When I shared this specific insight with my client, his reaction was enthusiastic: he said, "That's exactly the type of help I've been looking for—someone who can show me how to effectively grow my personal nest egg from my business earnings." Sharing that Single Best Thing immediately sparked a referral conversation and positioned John as the ideal resource.