In my business, the initial client interview works much like a forecast of future results. During this conversation, I learn about their business operations, goals, and current challenges. From this, I can often predict the opportunities we’ll have to improve their systems—whether that’s better cash flow management, workflow automation, or ensuring compliance. Just like a coffee meeting can lead to a “We Did Business” slip, the initial client interview signals the potential for a strong working relationship and the results we can achieve together. It’s my early indicator that success is brewing.