Over my 20 years in franchise operations and training leadership, I’ve worked with thousands of businesses, teams, and leaders. In that role, I had to continually sharpen my consultative approach because every operator, every team, and every business problem is a little different. You can’t just walk in with a clipboard and a big opinion.

You have to be able to not only understand their business inside and out; you also have understand the leaders themselves in order to gain approach appropriately and gain buy-in. This happens through analysis of their entire world - operations/training yes; but also finance, marketing, budgeting, development, and go forward planning. My skill sets here directly translate to both franchising and coaching, as I can quickly analyze, diagnose and support the business and the leader.

When starting El Jefe Enterprises, I added my CFC, Certified Franchise Consultant certification, so I could pair my real-world franchise experience with the formal education, tools, and standards needed to guide people through franchise ownership the right way. With this I also have weekly ongoing education and access to the largest collection of franchise opportunities in the space.