Feed forward cards are a great tool to measure the clarity of your presentation and an opportunity to present in a more scenario based way the next time, as people (including me) tend to relate to scenarios that help them to remember people in their family, friends, and professional network.

On more than one occasion I have had a FF Question about what happens if you don't pass the life insurance medical exam. I called above five clients and asked if they knew someone who was either self-employed or in a job that didn't offer benefits. Right away she said "I just got married" and referred her new husband. He's a truck driver. Although he answered no to the "do you smoke" question in the health section of the application, and, of course the failed the medical exam because the blood/urine test showed him to be a smoker, he was happy to pay the higher rate of insurance premium to provide financial stability for his wife in the event that he should pass away.