I think of my extra ingredients as my value proposition. Let’s be honest, who doesn’t know a realtor?  What do I have as a realtor that entices people to consider me over other realtors.  I pay for staging and it is around $3000 upfront.  That is the number one hook that draws people in. It is a tangible financial benefit. The second special ingredient is that I am an appraiser which helps with pricing and also to see if we are likely to appraise or have an appraisal gap.  And third is you guys!  I make my network of referral partners available to sellers and buyers where they can have trusted sources to get their home needs met.