A study by the Harvard Business Review showed that generalist CEOs make on average 19% more than their specialist peers. As a classicist, art connoisseur, economics blogger, tech executive, business strategist I know how to guide generalists. Matthew wanted to be able to make decisions for all parts of his business, but worried he was over stretching himself. I worked with him to structure his time: 50% on business development, 20% on high level strategy, and the rest mapping product development. He completely delegated HR and finance. But I also gave him a simple framework to make decisions about his whole business, and now he is working less and doing more. I am a referral for Tara, who owns a bookkeeping business and always wears pearl earrings. She’d rather spend her time on spreadsheets than management. Ask her what is her favorite thing about her business.