When a client has ask me for a recomendation, It really easy and comforting to pull out the Powercore agenda from the week, and show that to the person the picture and phone number of the recomendation. I think its powerful because its not just a "contact", its a person, a real person. At that point, the ice is broken, and there is an immediate sense of trust. .Its always interesting to see what is on a PowerCore Members personal profile page. Because you may never have known what we have in common, or the client may have in common. The personal profile page is like introducing that memeber before they even meet . It shows credibility.