My business is very personal to me and my clients. All of my business comes from referrals. I build personal friendships and trust with my customers. I'm literally working in their home replacing flooring or doing other projects which can sometimes take from 1 full day to several days or weeks depending on the project at hand. So, needless to say I spend a lot of time with them and we share stories and information about eachother so that by the end of each project we have become close friends. I always get my customers involed in the process so it feels more like two friends helping eachother out for mutual benefit rather than just another Home Service company working in their house. Flooring and Home Services can be a very expensive and invasive process, so I always express my gratitude and appreciation to my clients for giving me the opportunity to serve them. I usually get 1 or 2 more referrals from them by the time we finish the project. It's a major decision for my customers to make when hiring my company and I don't take that lightly.