Paul and I have a similar business model, in the fact that it is imperative that we prove how good our services are abd what sets us apart, and then we drive more people to realize that our services aren’t a luxury. When patients get to their 3rd or 4th visit with me, I usually get the comment, “why don’t all Chiropractors do this?” People who have had to take their animals to the groomers and block out 4-6 hours of their day, don’t realize how much time and money they will save by switching to Paul. By keeping the mindset of this is helping your quality of life, and not focusing on the differences, it will really help the referrals flow. The other thing that will really help woth sending Paul a grand slam will be to send him someone who takes the proactive approach to finding a way to take more things off of their plate that they dread every month.