1. My client "Bridget"(names are changed), believed she "just wanted more money" to live a more comfortable lifestyle

2. I asked her to describe that lifestyle, specifically. What it boiled down to after asking "why is that important?"

3. She really wanted to be able to afford to move to the beach, sprefically Myrtle Beach becasue she wanted a place where her grandchildren could come and visit and her favorite memories always came back to spending time at the beach, so she wanted to help build rich memories for her Grandchildren. 

4. The "why" is never to just have more money because money is no different than a hammer or pair of scissors, it's just a tool - and once you identify what needs to be done, you can put your resources into play to accomplish those goals.