On the group benefits broker side of things one of the Culture pieces I've created is fast and eficient response times to clients. In doing this the client and their employees know that I'm locked into their employees this way HR doesn't have to worry about anything benefits benefit related. We set the expectation with the employees upfront that if they have any question pertaining to their benefits to reach out to us directly as we'll be able to take care of or direct them more efficiently than HR would.

HR has enough on their plate taking care of many things internally so if we can take the benefits concerns and requests off their plate it free's up time and space for HR to complete their tasks within the company. This is a large value add to their business model.