On our team, Eleanor Thompson is the easiest to refer to. Why? Because she is at a powerful nexus of a business where it is easy to see, feel, and touch the product for sale as well as where prospects have a clear need and often don't know where to get help with quality local vendors to fulfill that need.
There are multiple people on our team that I want to be able to create referrals for. To achieve that goal, I listen for the success stories that they share that will help me to better identify potential clients for them. I think that it is good to understand what our team members do, but the success stories are the best for making that mental connection between them and those who would benefit from their products or services. Additional coffees with these members will be helpful in collecting those stories that may not make it into the weekly meetings.