For this exercise I'll choose Andy Ritan. Andy is a short-term rental property manager. And I, as a handyman, am also a type of property manager. 

The similarities in our clientele is that they need a situation managed for them. Although, it's a different type of situation. Andy covers more of a big picture scenario and I handle details for my clients. In fact, Andy has employed me a few times to handle details of his big picture scenario. 

The differences in our clientele: a client hires Andy to manage a business. My clients bring me in to repair or replace aspects of their business or residence.