I have never done a 7 min. presentation. I would assume I wouldn't cover Branding or logos much in my 7 mins. Our main services are SEO, Google PPC, and Facebook Ads. But your personal brand and company brand is so important. It not only is it what makes a memorable impression on your clients and consumers but it allows them to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice