I use two versions of my newsletter for difference audiences.  I have a"local" version that contains information that potential clients and referral partners in Atlanta will find useful.  I also have a "national" version that I send to friends and family around the US that highlights my ability to connect them with an advisor with the same level of compassion and experience that I possess, wherever they are.  Thjis tailored approach let's people tap into my expertise and referral capabilities no matter where they are located.