I typically do rotate between topics depending on the season of the year, and I will incorporate the 7 minute along with the infominute. For example I would do a 7 minute of an in depth presentation on how the air duct cleaning service is performed, and then a series of infominutes explaining ways to recognize if a client may need this service. I have seen that including a price usually increases the likelihood of getting referrals as this inevitably would come up in conversation with a potential referral anyways. The trigger many times would be a client suffering from allergies or too much dust in the home. My company offers 5 main services, so this would be the rotation I would usually resort to, influenced by what time of year a particular service is likely to be in higher demand. ~ James Davidson