The 5 obvious referral triggers for real estate are:

Diplomas

Diamonds

Diapers

Divorce

Death

But here is more to it than that.  My team mates need to know why I am the one they choose to refer.  For example, it is Listing season in real estate.  So my current 6 info minutes are focused on this.  I am highlighting my superpowers in this area.  Each of these are referral cues.  As a whole, they offer insight into my expertise and holistic approach to the business.  This consistency locks these attributes into the subconscious of my team members mind. When they hear someone talking about their less than perfect real estate experience in one of these areas, I naturally pop into their mind.

1.  A fierce negotiator.  Having worked in goverment in a previous life, I have master the art of the win/win.  Secretly knowing that my client always wins the most...lol.

2.  A pricing guru.  Having started my real estate career on the investment side of the business, I have the intuitive ability to price homes right, everytime.

3. A preacher for staging. Every home that I have staged has sold in 17 days or less.  It works.

4. A communicator of next steps.  The process is long and nerveracking for my clients.  Keeping them in the know is something I pride myself in.

5. World class client care.  Every one of my clients feels like they are my only client.  This is a big moment in their life, they need to know someone is always in their corner, 24/7.

6. A ruthlessly honest approach to conversations, always shared with respect and kindness.  I don't make the market, I intrepret it.  My clients are counting on me to provide them with real answers, and data that is truthful.  I will do nothing less.