The Multipurpose Trifold Handoff - one of the referral triggers asked us to share an example of a handoff – a marketing piece for us to share with a client -- that you created to use during a 7-Minute, and use now with prospects. My handoff is a branded trifold. Onside outlines the health insurance plans available and all the supplemental options a client can include like dental, vision, short-term disability, short-term life insurance, etc.
The other side has all my relevant contact information. I customarily use it when I do speaking engagements and conferences so it was natural for me to give it to everyone during my 7-minute presentation. Since I've used it multiple times it occurred to me that it might be easier for my PowerCore team to share it with others if I sent it as a PDF file.
Well, that really got my creative juices flowing because it made me realize other ways I could use it. Now I included it with the welcome letter I send all new clients and suggest they share it with anyone who may need my assistance. The next thing I started doing is using it with my connection on LinkedIn by sending it to anyone who requests a quote.
I have over 20,000 connections on LinkedIn and I love that this group is very articulate so I get responses like please send more information (guess what I send)? Or "I'm not interested but I'll keep your information" so I send the trifold and say this should make it easy when you are ready. I also get responses like "I have insurance now but may need you in the future", and "I'm a recruiter and my clients need your service." I see these as opportunities to share my trifold hand-off. Even when ideal clients say they are not interested I respond by saying "if you ever need me or know of anyone who needs assistance finding health insurance please reach out, I've attached my contact information to make it easy to share".
Before I started sharing the trifold mostly all those interactions ended with one or two touchpoints which were ineffective. I realized 'No" often means not now but maybe later and I also realized people need me to make it easy for them to find me. Since peoples' circumstances change they may need my service in the future but they won't contact me if they can't remember me. If they are like me they filed the handoff under health insurance and can easily find it when they need to.
I KNOW IT IS WORKING because prospects call me and say "I saw your information on Facebook" or "my friend gave me your contact information". That one simple handoff has help me to create an online marketing force.