My clients often struggle to identify their unique value propositions (UVPs) - what distinguishes them from their competitors. Turning to their current and past clients and understanding why they decided to buy from them over their main competitors will provide key talking points for future client conversations.

• UVPs can be identified at the time of booking when they are talking with a client, and they ask," why did you hire me over my competition?"
• UVPs can also be identified after working with a client and requesting they provide a testimonial or review. Again, asking why they hired them is key to understanding their advantages over top competitors.

Clients want to buy from the service provider who they are most confident will solve their problems and does it better than other providers. When my clients ask their ideal customers why they chose them, they better understand how to position themselves to win more business.

Stephanie Gustafson

Founder, Digital RevGen