The most important thing I can give my clients is knowledge. Knoweldge about the Real Estate market, knowledge about the transaction and knowledge about what to expect 'next'. Knowledge gives my clients power to make better decisions. When I got my RE license, I made it a point to wear my name badge in the store, restaurants, etc., so people would feel comfortable talking to me. People feel comfortable making small talk with someone who looks like someone they might know (at least they know my name!). Having these conversations taught me what my future clients are thinking! So, I've had many conversations with people who ask me "How's the Real Estate Market?". My response is usually, "It's crazy! Why do you ask?" Which becomes the beginning of a great conversation. I always ask them a question about their experience with real estate, which always gets an answer. These mini conversations have taught me that people really don't know much about how real estate transactions really work. So I made it a point to be a Real Estate "Consultant" for my clients. I make it part of my schdule to read articles every week about changes with the market and how I can find programs to help every client. In my initial consultation with them I explain every step we will take. When we reach each step, they remember that we discussed that previously and it makes them confident that the transaction is going as expected. Nobody likes surprises - especially bad ones, but my clients are more prepared for those if they come up! They love that it's not the scary experience they thought it would be before they met me. AND they always feel grateful that their decisions are based on the knowledge they received by working with me.