In my practice of intellectual property law, I ask new clients about their 1, 3, and 5 year business plans. As well, I ask if they have a preferred or anticipated exit strategy for their business. That information enables me to better consider the options and alternative strategies we might use to protect the client's most important products, brands, and media. As well, it enables me to make specific, cost effective recommendations to enable the client to meet their immediate---and long-term---goals and objectives.