Jenaye is a personal injury attorney in Atlanta with a powerful story. Growing up in a poor neighborhood, she became the first in her family to attend college. Now, she chooses to live in the same community to give back and provide honest legal representation to those who need it most. But between preparing for cases, attending court, and constantly promoting her services, Jenaye found herself missing important moments, like family barbecues. I worked with Jenaye to create a brand story video where she talked about what sets her apart, her passion for helping others and her dedication to doing the right thing. Because of the sales psychology I use in my videos, Jenaye’s video landed a new client, who won his case—and Jenaye’s commission was $89,000. She told me the $5,000 she spent on that Brand Story video was the best investment she’d ever made in her business. If you know a personal injury attorney who’s always in a suit and tie, always on the clock, and missing family time, ask him if he likes BBQ. I’m Graham Kuhn with Focus Films. I focus on results, not just flashy videos.