Silverton Mortgage uses a reporting tool of our CRM and our LOS that is integrated. I track my Leads and Applications as a measure of my Pipeline. I also monitor the loan process in the LOS to make sure that Operations has the file moving along to closing. I use that data to review monthly business and the the source of the business to track my marketing efforts as to which are effective or not. My Commission Statement to analyze my profitability and growth growth.