A Single Best Thing is an a-ha or light bulb moment for me. It might be something I haven’t heard before, or it might be information that’s presented in a new way that I haven’t previously considered.
I listen for a living, and oftentimes, I’m listening for the things that aren’t being said. I’ve noticed that I have to listen a little differently to capture Single Best Things, especially when I’m listening to my teammates’ 7-minute presentations or participating in a PowerBrew.
Their stories help me understand what they do and how they do it, and I find myself immediately thinking about who might be a good introduction for them. The Single Best Thing often emerges as part of that musing on those potential referrals because I’m focusing on what makes my teammates good at what they do and how clients benefit from what they have to offer.