Of course credibilty is key! The very first thing to do, out of respect for their privacy, is to ask prior to posting about their purchase or sale because the contractural part of our relationship is over when the papers are signed. And, their closing gift is personalized to them

Their information is entered into my database and from then on, I have several ways of staying in touch.

On moving day, I reach out to see if all is going well and about a week after their move I send an email asking if they are settling in and if they need anything as well as to ask for a review.

Birthdays and home-aversary are so important - so clients will always get a text, card, call or possibly get a song!  Gifts are sent for their first homeaversary. They will also get neighborhood insights based on their new address, as well as greetings/holiday announcements and my listings throughout the year.

Everyone is added to my newsletter mailing list - giving them broad market overview, seasonal decorating ideas and insuring that they will be the first to know of client events I am putting on or those held by my office, such as free shredding, pups and popsicles at our local dog park, movie nights and pictures with Santa - to name a few.

At the beginning of the year, they'll be reminded to check and file for any possible property tax exemptions they may be eligible for such as the Homestead exemption and the varied school tax exemptions that are age-based.

People say that Ken and I know everybody - not a week goes by where one of us doesn't get a call that starts, "Do you know who can...".  This is terrific - to be the trusted and first person think of to help them solve a problem!

Finally, the best and most certain indicator of my credibilty -- why my business is 100% referrals, is that so many  clients have become or stayed friends!  It is gratifying to have them stay in touch after the closing AND now even referring their children to me.